SCCG will design and create bespoke marketing campaigns on behalf of risk owners, lender and servicers with the goal of driving consumers toward a specific call to action.
SCCG: Scope of Services
Borrower Incentives & Loyalty
Scope of Services
HELOC Reset Notification
HELOCs originated between 2003-2007 are now reaching their end of draw periods where loans will reset, recast or otherwise adjust over the next several years. More than 3 million HELOCs representing nearly $160 billion are due to reset over the next 4 years resulting in a significant payment shock for many consumers and exposing the industry to billions of dollars of additional risk as defaulted HELOCS typically result in a full write-down and a total loss for the risk owner.
Borrowers will always do that which is in their best interest. Show them your interests are aligned.
SCCG has designed a targeted, proactive, outreach campaign in an effort to alert consumers as to the changing terms of their line and to selectively notify, modify, refinance or direct consumer and to minimize borrower distress.
Simply sending a message or informing your consumer of an event or opportunity means little – if anything – unless your borrower fully understands the communication and acts in accordance with that message. The optimal risk-reduction initiative for any organization is ultimately realized when both the borrower and the institution recognize the benefits of that initiative. SCCG endeavors to design a campaign to achieve those goals.</p?
Refinance (HARP, FHA) Catalyst
Primary objectives for this campaign:
Identify homeowners with a high-likelihood of qualifying for, and completing a (HARP) refinance
Segment candidates based on multiple risk factors, geographic region, competitive backdrop and economic environment
Act as a facilitator to encourage and reassure homeowners to work with their lenders to complete a refinance (HARP) application
Maximize number of completed applications and executions while maintaining salience and high levels of consumer satisfaction
Control Costs, Revenue Growth, Margins and Risk
Leverage our experience and marketing knowledge gathered from years of observing borrower behavior, executing outreach campaigns and designing incentive programs; to create private-label, consumer outreach and education campaign, with corresponding marketing materials and messages designed to create awareness around a benefit or incentive, intended to engage your borrower with a specific “call to action”.