HELOC Reset Notification

HELOCs originated between 2003-2007 are now reaching their end of draw periods where loans will reset, recast or otherwise adjust over the next several years. More than 3 million HELOCs representing nearly $160 billion are due to reset over the next 4 years resulting in a significant payment shock for many consumers and exposing the industry to billions of dollars of additional risk as defaulted HELOCS typically result in a full write-down and a total loss for the risk owner.

Borrowers will always do that which is in their best interest. Show them your interests are aligned.

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SCCG has designed a targeted, proactive, outreach campaign in an effort to alert consumers as to the changing terms of their line and to selectively notify, modify, refinance or direct consumer and to minimize borrower distress.

Simply sending a message or informing your consumer of an event or opportunity means little – if anything – unless your borrower fully understands the communication and acts in accordance with that message. The optimal risk-reduction initiative for any organization is ultimately realized when both the borrower and the institution recognize the benefits of that initiative. SCCG endeavors to design a campaign to achieve those goals.</p?

Refinance (HARP, FHA) Catalyst

Primary objectives for this campaign:

Identify homeowners with a high-likelihood of qualifying for, and completing a (HARP) refinance

Segment candidates based on multiple risk factors, geographic region, competitive backdrop and economic environment

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Act as a facilitator to encourage and reassure homeowners to work with their lenders to complete a refinance (HARP) application

Maximize number of completed applications and executions while maintaining salience and high levels of consumer satisfaction

Control Costs, Revenue Growth, Margins and Risk

Leverage our experience and marketing knowledge gathered from years of observing borrower behavior, executing outreach campaigns and designing incentive programs; to create private-label, consumer outreach and education campaign, with corresponding marketing materials and messages designed to create awareness around a benefit or incentive, intended to engage your borrower with a specific “call to action”.

Consistently High Rates

Consistently achieve 75% consumer contact rates, and up to 50% conversion rates

Infrastructure for Future Outreach

Achieve desired organizational goals and prepare borrowers for all future outreach

Forge a Two-Way Portal

Create an inexpensive, 24/7, two-way portal for consumer and lender/servicer

Bespoke, Tiered Campaigns

All marketing materials (flyers, direct mailers, call scripts, talking points, FAQs and packaging) are designed to be educational in nature and instructive throughout the campaign

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Steel Curtain Capital Group will create a private-label incentives and loyalty program for your consumers designed to drive desired payment performance, brand allegiance and drive borrowers toward specified long or short term goals (cross sell, short sale, pay down, refinance, “perfect-pay”, modification, etc.)

Borrower Channel Formed

Borrowers are contacted and offered benefits or “incentives” on a private-label basis

Incentive Campaigns

Cash and non-cash incentives are provided by the risk holders (i.e. Bank, Servicer, Fund, Investor, etc.)

Action Encouraged

Incentives are behaviorally designed and offered to consumers in exchange for specific actions

Incentivize Payment Performance

Incentives are designed to promote consistent desired payment performance